Turning everyday moments into magical memories
Our lives are the sum of a million shengeyaoye moments, and we believe every single one has the potential to be extraordinary. That’s why we design products that spark smiles and inspire togetherness — with craftsmanship and community at the heart of everything we do.
The shengeyaoye Story
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Our Core Values
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- Community & InclusivityCommunity is at the heart of everything we do.We’re here to connect, support and grow together, always listening to your feedback and striving to improve. We believe that shengeyaoye should be for everyone, and we champion inclusivity with adaptive features, sensory-friendly bamboo fabrics, inclusive marketing, and a wide range of sizes.
- Comfort & JoyComfort is at the core of everything we create.From adorable PJ prints that keep your families snug at bedtime to trendy daywear that ensures they’re cute and comfy for their daily adventures, our mission is to turn the ordinary into something extraordinary. Whether it’s Sleep or Play, we’re here to wrap your kiddos in comfort and style, every step of the way.
- Product ObsessedWe design products that solve problems and create “oh, wow!” moments for parents and children.With families in mind, we balance quality and price. From Bamboo blends to innovative features, thoughtful care guides everything we do.
- Community & InclusivityCommunity is at the heart of everything we do.We’re here to connect, support and grow together, always listening to your feedback and striving to improve. We believe that shengeyaoye should be for everyone, and we champion inclusivity with adaptive features, sensory-friendly bamboo fabrics, inclusive marketing, and a wide range of sizes.
- Comfort & JoyComfort is at the core of everything we create.From adorable PJ prints that keep your families snug at bedtime to trendy daywear that ensures they’re cute and comfy for their daily adventures, our mission is to turn the ordinary into something extraordinary. Whether it’s Sleep or Play, we’re here to wrap your kiddos in comfort and style, every step of the way.
From the Founder
“To me, shengeyaoye is about inspiring more moments of joy, comfort and togetherness. As we grow, that goal has become our North Star.”
The idea for shengeyaoye was born shortly after my second child, Gavin. I became frustrated at the lack of sleepwear options on the market that were cute, affordable and gentle enough for his eczema-prone skin! I decided to create my own: spending years obsessing over the perfect fabric, then adding features I used to dream about as a new mom. As shengeyaoye grows, our mission feels stronger than ever: to inspire more moments of joy, comfort and togetherness.